ПЕРЕСОБРАТЬ БРЕНД РАБОТОДАТЕЛЯ
Рынок меняется и EVP вместе с ним. Говорим о том, как компании уходят от узкого позиционирования, расширяют смыслы и адаптируют бренд под разные роли. Практика: исследования, фокус-группы, ошибки и неожиданные инсайты.
'%3e%3cpath d='M21.593 19.618c-2.608-1.152-2.708-6.096-2.71-6.22V10.08c0-3.192-1.994-5.937-4.83-7.106a2.95 2.95 0 0 0-.91-2.084A3.1 3.1 0 0 0 11 .03a3.1 3.1 0 0 0-2.143.86c-.572.55-.898 1.3-.91 2.084-2.834 1.17-4.83 3.914-4.83 7.106v3.317c-.001.125-.1 5.07-2.71 6.22a.7.7 0 0 0-.33.313.66.66 0 0 0 .182.829c.123.097.276.15.433.15h6.613a3.78 3.78 0 0 0 1.028 1.958A3.71 3.71 0 0 0 11 24a3.72 3.72 0 0 0 2.667-1.132c.533-.54.89-1.22 1.028-1.958h6.613a.7.7 0 0 0 .435-.15.663.663 0 0 0 .183-.831.7.7 0 0 0-.333-.313zm-3.436-2.368c.274.813.662 1.63 1.213 2.308H2.63c.551-.679.94-1.495 1.213-2.308zM11 1.353c.362.001.714.116 1.003.329.29.213.5.511.6.851a8.1 8.1 0 0 0-3.206 0c.1-.34.311-.638.6-.851.29-.213.642-.328 1.003-.329M4.502 13.401V10.08c0-3.504 2.914-6.354 6.498-6.354S17.5 6.576 17.5 10.08v3.327c.022.837.12 1.67.293 2.49H4.209a14 14 0 0 0 .293-2.496M11 22.646c-1.056 0-1.978-.744-2.274-1.735h4.548c-.295.99-1.216 1.735-2.274 1.735'/%3e%3cpath d='M11 4.676c-2.977 0-5.4 2.37-5.4 5.28 0 .18.074.351.203.479a.7.7 0 0 0 .98 0 .67.67 0 0 0 .202-.48c0-2.165 1.802-3.926 4.017-3.926a.7.7 0 0 0 .489-.198.67.67 0 0 0 0-.957.7.7 0 0 0-.49-.199'/%3e%3c/g%3e%3cdefs%3e%3cclipPath id='a'%3e%3cpath fill='white' d='M0 0h22v24H0z'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
Смотрите и слушайте на вашей любимой платформе
' fill-rule='evenodd' d='M28.548 25.685a6.16 6.16 0 0 1-3.91 3.458c-1.144.29-2.324.416-3.504.377H8.104a13 13 0 0 1-3.519-.377 6.02 6.02 0 0 1-3.909-3.458A12.5 12.5 0 0 1 .09 21.59v-13C.017 7.2.216 5.81.676 4.495a6.07 6.07 0 0 1 3.91-3.458A12.2 12.2 0 0 1 8.102.673h13.03a12.4 12.4 0 0 1 3.506.364 6.15 6.15 0 0 1 3.909 3.497c.436 1.32.634 2.706.586 4.095v13a11.8 11.8 0 0 1-.586 4.056' clip-rule='evenodd'/%3e%3cpath fill='white' d='M16.73 17.3a2.9 2.9 0 0 0-2.085-.767 2.76 2.76 0 0 0-2.085.767 1.3 1.3 0 0 0-.404.832 15.4 15.4 0 0 0 0 2.197c.078.871.221 2.08.404 3.25q.113.83.338 1.638a1.57 1.57 0 0 0 1.72.988 1.7 1.7 0 0 0 1.72-.988q.211-.81.326-1.638a58 58 0 0 0 .404-3.25c.065-.73.065-1.466 0-2.197a1.12 1.12 0 0 0-.339-.832m-4.457-4.108a2.375 2.375 0 0 0 1.484 2.19 2.39 2.39 0 0 0 2.596-.53 2.378 2.378 0 0 0-1.708-4.052 2.39 2.39 0 0 0-2.195 1.48c-.119.29-.179.6-.177.912m2.306-9.347A10.2 10.2 0 0 0 8.046 6.26 10.133 10.133 0 0 0 5.859 19.14a10.17 10.17 0 0 0 5.372 4.427.13.13 0 0 0 .182-.078v-.078c-.065-.325-.104-.689-.143-1.014a.42.42 0 0 0-.222-.299 8.87 8.87 0 0 1-3.904-3.34 8.84 8.84 0 0 1 .198-9.82 8.87 8.87 0 0 1 4.035-3.18 8.89 8.89 0 0 1 9.621 2.078 8.834 8.834 0 0 1 1.777 9.66 8.79 8.79 0 0 1-4.6 4.602.37.37 0 0 0-.22.26c0 .325-.118.69-.157 1.027a.13.13 0 0 0 .117.143h.065a10.15 10.15 0 0 0 5.384-4.417 10.106 10.106 0 0 0-2.2-12.876 10.16 10.16 0 0 0-6.546-2.389zm-.143 4.667a5.53 5.53 0 0 1 3.163.895 5.5 5.5 0 0 1 .746 8.647.53.53 0 0 0-.143.325q.059.586 0 1.17a.17.17 0 0 0 .143.143h.078A6.797 6.797 0 0 0 19.352 9.2a6.83 6.83 0 0 0-7.457-1.4 6.82 6.82 0 0 0-3.038 2.542 6.8 6.8 0 0 0 .08 7.57 7.1 7.1 0 0 0 1.799 1.78h.182c.039 0 0 0 0-.065a6 6 0 0 1 0-1.17.39.39 0 0 0-.143-.325 5.5 5.5 0 0 1-1.758-3.846 5.49 5.49 0 0 1 1.497-3.954 5.42 5.42 0 0 1 3.844-1.755zM44.693 18.073h-5.46l-1.303 3.835h-2.32l5.212-14.3h2.333l5.212 14.3h-2.345zM39.78 16.28h4.365L42.021 10h-.078zM59.482 16.721c0 3.211-1.72 5.291-4.365 5.291a3.42 3.42 0 0 1-3.258-1.82v5.2h-2.19V11.534h2.086v1.716a3.62 3.62 0 0 1 3.322-1.82c2.646 0 4.405 2.08 4.405 5.291m-2.202 0c0-2.119-1.095-3.51-2.75-3.51s-2.736 1.43-2.736 3.51 1.094 3.51 2.736 3.51 2.75-1.391 2.75-3.51M70.91 16.721c0 3.211-1.72 5.291-4.352 5.291a3.41 3.41 0 0 1-3.258-1.82h-.078v5.2h-2.098V11.534h2.085v1.716a3.62 3.62 0 0 1 3.336-1.82c2.632 0 4.365 2.08 4.365 5.291m-2.202 0c0-2.119-1.095-3.51-2.737-3.51s-2.75 1.43-2.75 3.51 1.095 3.51 2.75 3.51 2.763-1.39 2.763-3.51zM72.655 7.66h2.163v14.3h-2.163zM85.908 18.88c-.3 1.897-2.124 3.171-4.509 3.171-3.036 0-4.899-2.002-4.899-5.2s1.902-5.42 4.834-5.42 4.691 1.962 4.691 5.108v.728H78.65v.143a2.7 2.7 0 0 0 .723 2.145 2.71 2.71 0 0 0 2.105.845 2.415 2.415 0 0 0 2.462-1.52zm-7.18-3.108h5.212a2.49 2.49 0 0 0-1.591-2.432 2.5 2.5 0 0 0-1.015-.168c-.69 0-1.354.274-1.843.762a2.6 2.6 0 0 0-.763 1.838M97.426 7.66a4.5 4.5 0 0 1 3.262 1.132 4.5 4.5 0 0 1 1.494 3.106v.442a4.52 4.52 0 0 1-2.909 4.413 4.5 4.5 0 0 1-1.847.293h-3.14v4.862h-2.228v-14.3zm-3.14 7.54h2.606a2.69 2.69 0 0 0 2.872-1.676 2.7 2.7 0 0 0 .177-1.17 2.67 2.67 0 0 0-1.84-2.735 2.7 2.7 0 0 0-1.17-.113h-2.567V15.2zM102.886 16.721c0-3.25 1.941-5.33 4.938-5.33s4.939 2.041 4.939 5.33-1.903 5.33-4.939 5.33-4.938-2.04-4.938-5.33m7.727 0c0-2.262-1.03-3.575-2.75-3.575s-2.749 1.3-2.749 3.575 1.029 3.575 2.749 3.575 2.75-1.313 2.75-3.575M114.274 16.721c0-3.21 1.746-5.29 4.353-5.29a3.48 3.48 0 0 1 3.257 1.82V7.66h2.15v14.3h-2.085v-1.808a3.538 3.538 0 0 1-3.322 1.859c-2.567 0-4.353-2.08-4.353-5.29m2.19 0c0 2.12 1.094 3.51 2.749 3.51s2.736-1.39 2.736-3.51-1.094-3.47-2.736-3.47-2.697 1.351-2.697 3.47zM133.194 15.083a2.256 2.256 0 0 0-2.45-1.898c-1.654 0-2.749 1.378-2.749 3.536s1.095 3.55 2.749 3.55a2.29 2.29 0 0 0 1.591-.46c.454-.347.76-.851.859-1.413h2.046a4.14 4.14 0 0 1-1.504 2.738 4.17 4.17 0 0 1-2.992.915c-2.97 0-4.912-2.002-4.912-5.33s1.942-5.33 4.912-5.33a4.27 4.27 0 0 1 3.004.946 4.25 4.25 0 0 1 1.531 2.746zM136.557 18.944c0-1.82 1.394-2.912 3.909-3.068l2.853-.143v-.767c0-1.13-.768-1.78-2.045-1.78a2.045 2.045 0 0 0-2.203 1.456h-2.006c0-1.86 1.785-3.212 4.235-3.212 2.449 0 4.143 1.3 4.143 3.393v7.085h-2.045v-1.716a3.81 3.81 0 0 1-3.297 1.898 3.19 3.19 0 0 1-3.265-1.85 3.2 3.2 0 0 1-.279-1.296m6.697-.91v-.806l-2.606.156c-1.303.065-2.02.611-2.02 1.534s.73 1.495 1.903 1.495a2.516 2.516 0 0 0 2.606-2.3zM151.346 11.391c2.306 0 3.987 1.3 3.987 3.107h-2.007c-.078-.91-.886-1.495-2.059-1.495-1.172 0-1.941.507-1.941 1.3 0 .611.521 1.014 1.616 1.3l1.759.403c2.085.507 2.892 1.3 2.892 2.77 0 1.858-1.798 3.145-4.326 3.145s-4.091-1.3-4.247-3.146h2.071c.157.988.952 1.534 2.281 1.534s2.085-.507 2.085-1.3-.404-.988-1.512-1.3l-1.863-.442c-1.864-.442-2.854-1.43-2.854-2.847.052-1.755 1.707-3.029 4.118-3.029M160.232 9.051v2.483h1.981v1.716h-1.981v5.668a1.15 1.15 0 0 0 .323.978 1.15 1.15 0 0 0 .98.322h.691v1.716a6.2 6.2 0 0 1-1.173.104c-2.124 0-2.919-.793-2.919-2.808v-5.98h-1.537v-1.638h1.498V9.13h2.15zM167.96 11.391c2.306 0 3.987 1.3 3.987 3.107h-2.007c-.078-.91-.886-1.495-2.046-1.495s-1.941.507-1.941 1.3c0 .611.508 1.014 1.564 1.3l1.759.403c2.084.507 2.892 1.3 2.892 2.77 0 1.858-1.785 3.145-4.313 3.145s-4.104-1.3-4.287-3.146h2.163c.144.988.952 1.534 2.229 1.534s2.084-.507 2.084-1.3-.404-.988-1.498-1.3l-1.863-.442c-1.864-.442-2.854-1.43-2.854-2.847.065-1.755 1.72-3.029 4.131-3.029'/%3e%3cdefs%3e%3clinearGradient id='a' x1='14.645' x2='14.645' y1='.66' y2='29.52' gradientUnits='userSpaceOnUse'%3e%3cstop stop-color='%23ae6aa9'/%3e%3cstop offset='1' stop-color='%23684092'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
'%3e%3cpath d='M1.317 9.1c0 2.171 1.042 3.471 2.906 4.81L1.03 18.772h2.606L7.26 13.39l-1.303-.858C4.43 11.518 3.688 10.7 3.688 9.01s1.069-2.6 3.128-2.6h1.081v12.337h2.489v-14.3H6.855c-3.636 0-5.551 1.86-5.551 4.615zM18.217 12.532H14.96v-4.07h-2.45v10.31h2.45v-4.316h3.257v4.316h2.476V8.462h-2.476zM50.676 8.463H48.2l-3.427 4.758V8.463h-2.45v10.309h2.45v-5.07l3.596 5.07h2.789l-3.91-5.551zM56.005 10.218a5.2 5.2 0 0 1 2.372.624v-2.04a5.6 5.6 0 0 0-2.606-.508c-3.14 0-4.756 2.21-4.756 5.33 0 3.38 1.576 5.2 4.86 5.2a4.07 4.07 0 0 0 2.489-.624v-1.95a3.9 3.9 0 0 1-2.385.715c-1.733 0-2.462-1.3-2.462-3.406s.899-3.34 2.488-3.34M30.583 8.463h-7.115v.884c0 2.522-.17 5.759-1.03 7.488h-.768v4.199h2.28v-2.262h5.486v2.262h2.241V16.9h-1.094zm-2.45 8.437h-3.427a18.8 18.8 0 0 0 .86-6.162V10.4h2.606v6.5zM36.656 8.294c-2.958 0-4.379 2.262-4.379 5.343 0 3.536 1.76 5.2 4.874 5.2a6.24 6.24 0 0 0 3.44-.806v-1.95a6.5 6.5 0 0 1-3.232.884c-1.785 0-2.476-.819-2.606-2.483h5.864v-1.3c0-3.575-1.564-4.914-4.014-4.914zm0 1.924c1.224 0 1.59.975 1.59 2.25v.22h-3.454c.117-1.625.652-2.47 1.824-2.47zM85.141 8.996l-.078-.442-3.766-.65 2.19-2.95-.261-.287-3.219 1.547.417-4.082-.339-.195L78.131 5.2 75.929.286h-.378l.521 4.745L70.547.624l-.469.143 4.261 5.33-8.43-2.795-.379.43 7.519 4.263-10.424.858-.105.65 10.777 1.17-8.952 7.527.378.52 10.71-5.81-2.11 10.23H74l4.105-9.633 2.41 7.475.443-.338L79.981 13l3.91 4.42.247-.403-2.984-5.473L85.324 13v-.468l-3.74-2.743zM135.672 13.468c1.916-.39 2.841-1.3 2.841-2.314 0-2.067-2.893-3.068-6.698-3.068a13.2 13.2 0 0 0-5.942 1.196v2.236a11.75 11.75 0 0 1 5.212-1.235c1.46 0 2.32.312 2.32 1.105s-.73 1.105-2.476 1.105h-2.385v2.21h2.372c2.241 0 2.802.325 2.802 1.118s-.86 1.157-2.867 1.157a11.1 11.1 0 0 1-5.29-1.3v2.288a12.16 12.16 0 0 0 5.85 1.118c4.821 0 7.48-1.3 7.48-3.302 0-1.3-1.16-2.028-3.219-2.327zM122.655 8.463l-3.532 6.5-3.817-6.5h-5.695l6.776 11.206-1.994 3.237h2.906l2.867-4.72 5.447-9.723zM99.018 12.636l-3.57-8.099H89.44v14.3h2.28v-10.4l4.692 10.465h2.606l4.625-10.4v10.465h5.108v-14.3h-6.254zM175.819 8.463h-3.831l-5.473 4.095V8.463h-5.081v10.309h5.081v-4.29l3.623 4.29h6.515l-5.916-6.604zM147.504 11.284h-2.085V8.463h-5.107v10.309h7.179c3.831 0 6.19-1.3 6.19-3.822 0-2.223-2.098-3.666-6.177-3.666m-.703 5.343h-1.382v-3.198h1.382c1.107 0 1.759.52 1.759 1.586s-.574 1.612-1.759 1.612'/%3e%3cpath d='m186.764 8.489-.117 1.3a6.52 6.52 0 0 0-4.495-1.47c-3.479 0-6.32 1.873-6.32 5.37s2.697 5.382 6.294 5.382a6.6 6.6 0 0 0 4.586-1.508l.105 1.209h4.899V8.489zm-2.97 8.28c-1.747 0-2.815-.87-2.815-3.106s1.121-3.042 2.815-3.042 2.775.65 2.775 3.042-1.042 3.107-2.775 3.107M159.348 8.463h-5.081v10.309h5.081z'/%3e%3c/g%3e%3c/svg%3e){kind=small}
'%3e%3cpath fill='white' d='M41.354 21.16v-4.721h2.963a4.36 4.36 0 0 0 3.291-1.252 4.39 4.39 0 0 0 1.306-3.28 4.35 4.35 0 0 0-1.26-3.267 4.32 4.32 0 0 0-3.256-1.263h-5.184V21.16zm2.448-6.525h-2.457V9.144h2.466c1.851 0 2.908.996 2.908 2.718s-1.057 2.719-2.917 2.719zm11.045 6.715c2.872 0 4.76-1.985 4.76-5.229s-1.897-5.246-4.76-5.246-4.76 1.984-4.76 5.22c0 3.234 1.888 5.255 4.76 5.255m0-1.704c-1.616 0-2.664-1.286-2.664-3.525s1.048-3.516 2.664-3.516 2.71 1.287 2.71 3.516-1.084 3.525-2.71 3.525m10.657 1.704c2.412 0 4.128-1.459 4.344-3.625h-1.986a2.2 2.2 0 0 1-.806 1.392c-.434.346-.981.516-1.534.475-1.607 0-2.71-1.287-2.71-3.498s1.049-3.498 2.647-3.498c.56-.027 1.11.154 1.545.509.435.354.724.857.812 1.412h1.97a4.07 4.07 0 0 0-1.44-2.696 4.05 4.05 0 0 0-2.905-.928c-2.854 0-4.723 2.02-4.723 5.22 0 3.198 1.87 5.228 4.741 5.228zm7.939-.19v-3.625l.903-.852 3.324 4.477h2.393l-4.29-5.755 4.163-4.34h-2.42l-4.055 4.34V7.34h-2.113v13.82zm12.012.19c2.303 0 4.037-1.314 4.326-3.154h-1.96a2.28 2.28 0 0 1-2.321 1.477 2.62 2.62 0 0 1-2.016-.834 2.64 2.64 0 0 1-.694-2.074v-.127h7.09v-.707c0-3.054-1.734-5.03-4.516-5.03s-4.65 2.112-4.65 5.266 1.805 5.183 4.732 5.183zm2.375-6.153h-5.022a2.6 2.6 0 0 1 .737-1.844 2.6 2.6 0 0 1 1.82-.784 2.47 2.47 0 0 1 1.796.781 2.48 2.48 0 0 1 .669 1.847m7.08 6.035a5.3 5.3 0 0 0 1.148-.1v-1.64a5 5 0 0 1-.678 0c-.84 0-1.22-.39-1.22-1.268v-5.537h1.907v-1.613H94.16V8.69H92.12v2.383h-1.463v1.613h1.463v5.781c0 1.949.795 2.719 2.827 2.719zm12.87.163c3.17 0 5.329-1.676 5.853-4.53h-2.132a3.55 3.55 0 0 1-1.373 2.006 3.53 3.53 0 0 1-2.339.649c-2.529 0-4.136-2.04-4.136-5.265 0-3.227 1.626-5.256 4.127-5.256a3.66 3.66 0 0 1 2.394.781 3.68 3.68 0 0 1 1.327 2.146h2.123c-.362-2.882-2.71-4.812-5.844-4.812-3.847 0-6.322 2.718-6.322 7.132s2.448 7.15 6.322 7.15m10.477-.063a3.617 3.617 0 0 0 3.17-1.812h.045v1.658h1.978v-6.96c0-2.02-1.554-3.316-3.992-3.316-2.439 0-4.028 1.34-4.146 3.162h1.951a1.93 1.93 0 0 1 2.123-1.477c1.264 0 2.014.67 2.014 1.813v.779l-2.71.163c-2.384.136-3.73 1.214-3.73 2.981a3.1 3.1 0 0 0 1.01 2.251 3.07 3.07 0 0 0 2.332.785zm.569-1.64c-1.111 0-1.807-.571-1.807-1.46 0-.887.696-1.404 1.933-1.494l2.475-.154v.797a2.43 2.43 0 0 1-.798 1.697 2.42 2.42 0 0 1-1.767.614zm10.386 1.658c2.366 0 4.073-1.269 4.073-3.1 0-1.458-.786-2.255-2.836-2.718l-1.635-.371c-1.083-.245-1.544-.68-1.544-1.314 0-.807.741-1.35 1.86-1.35a1.811 1.811 0 0 1 1.987 1.586h1.942c-.063-1.813-1.58-3.163-3.919-3.163s-3.875 1.232-3.875 3.036c0 1.468.948 2.383 2.854 2.827l1.635.38c1.101.245 1.472.635 1.472 1.287 0 .825-.768 1.341-2.005 1.341-1.238 0-1.978-.516-2.168-1.567h-2.041c.19 1.912 1.698 3.153 4.209 3.153zm9.103-.118c.385.01.77-.024 1.147-.1v-1.64a5 5 0 0 1-.677 0c-.84 0-1.219-.39-1.219-1.268v-5.537h1.905v-1.613h-1.905V8.69h-2.095v2.383h-1.464v1.613h1.464v5.781c0 1.949.794 2.719 2.826 2.719zm6.611.118c2.367 0 4.074-1.269 4.074-3.1 0-1.458-.786-2.255-2.836-2.718l-1.662-.39c-1.084-.244-1.544-.679-1.544-1.313 0-.807.74-1.35 1.86-1.35.473-.052.946.086 1.318.383s.612.729.669 1.202h1.942c-.064-1.812-1.581-3.162-3.92-3.162s-3.874 1.232-3.874 3.035c0 1.468.948 2.384 2.853 2.828l1.635.38c1.102.245 1.472.635 1.472 1.287 0 .825-.767 1.341-2.005 1.341s-1.978-.516-2.167-1.567H140.7c.189 1.912 1.698 3.153 4.208 3.153z'/%3e%3cpath fill='%23f43e37' fill-rule='evenodd' d='M28.557 14.327a14.36 14.36 0 0 1-2.406 7.96 14.3 14.3 0 0 1-6.408 5.276 14.23 14.23 0 0 1-8.25.816 14.26 14.26 0 0 1-7.31-3.921 14.34 14.34 0 0 1-3.909-7.336c-.55-2.78-.268-5.66.813-8.278a14.3 14.3 0 0 1 5.259-6.43 14.244 14.244 0 0 1 18.03 1.782 14.35 14.35 0 0 1 4.181 10.13' clip-rule='evenodd'/%3e%3cpath fill='%23fffffe' fill-rule='evenodd' d='M14.45 21.232a6.73 6.73 0 0 1-3.764-1.121 6.77 6.77 0 0 1-2.504-3.035 6.79 6.79 0 0 1 1.45-7.397 6.725 6.725 0 0 1 7.37-1.465 6.75 6.75 0 0 1 3.027 2.51 6.8 6.8 0 0 1 1.122 3.775h-2.456a4.3 4.3 0 0 0-.709-2.406 4.3 4.3 0 0 0-1.925-1.6 4.28 4.28 0 0 0-4.693.93 4.31 4.31 0 0 0-.917 4.71c.33.788.888 1.46 1.6 1.928a4.3 4.3 0 0 0 2.4.706zM3.17 14.499c0-2.992 1.185-5.862 3.293-7.978a11.23 11.23 0 0 1 7.951-3.304c2.982 0 5.842 1.188 7.95 3.304a11.3 11.3 0 0 1 3.294 7.978H22.85a8.48 8.48 0 0 0-1.404-4.71 8.43 8.43 0 0 0-3.779-3.13 8.4 8.4 0 0 0-9.198 1.822 8.481 8.481 0 0 0-1.825 9.228 8.45 8.45 0 0 0 3.115 3.794 8.4 8.4 0 0 0 4.692 1.415v2.818a11.23 11.23 0 0 1-7.952-3.28 11.3 11.3 0 0 1-3.32-7.957z' clip-rule='evenodd'/%3e%3c/g%3e%3cdefs%3e%3cclipPath id='a'%3e%3cpath fill='white' d='M0 0h149v28.654H0z'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small}
'%3e%3cpath d='M19.5 17.875a6.5 6.5 0 1 1-13 0V6.5a6.5 6.5 0 1 1 13 0zm6.5-3.25v3.25a13 13 0 1 1-26 0v-3.25h3.25v3.25a9.75 9.75 0 1 0 19.5 0v-3.25zM14.625 35.75V32.5h-3.25v3.25h-6.5V39h16.25v-3.25z'/%3e%3c/g%3e%3c/svg%3e){kind=small}
' rx='2.5'/%3e%3cpath fill='%23ffd833' d='m11.58 17.872 42.963-8.189c.308-.064.624-.08.937-.049L41.222 30.506a6.94 6.94 0 0 1-4.429 2.898 6.94 6.94 0 0 1-5.184-1.066L10.692 18.17c.279-.145.579-.245.889-.3m-2.948 3.316L24.647 32.02 13.74 47.982a3 3 0 0 1-.299-.886L8.68 22.122a3 3 0 0 1-.048-.934m49.873-9.505c.144.278.244.577.298.886l4.76 24.974c.064.307.08.622.048.934L47.578 27.649zM27.65 34.053l1.899 1.302a10.63 10.63 0 0 0 7.914 1.615 10.63 10.63 0 0 0 6.765-4.412l1.305-1.913 16.018 10.85a3.1 3.1 0 0 1-.889.298l-42.962 8.188c-.308.064-.624.08-.937.05z'/%3e%3cdefs%3e%3cradialGradient id='a' cx='0' cy='0' r='1' gradientTransform='matrix(32.5 0 0 2.5 38.5 50.435)' gradientUnits='userSpaceOnUse'%3e%3cstop stop-color='%23373737'/%3e%3cstop offset='1' stop-color='%23222'/%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M-146.272 724.394h452.44v-783.22h-452.44z' clip-rule='evenodd'/%3e%3c/g%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M11.143 7.61c-.733 0-1.331-.672-1.331-1.497v-4.5c0-.824.598-1.498 1.331-1.498s1.332.674 1.332 1.498v4.5c0 .825-.599 1.498-1.332 1.498' clip-rule='evenodd'/%3e%3cmask id='b' width='5' height='9' x='9' y='0' maskUnits='userSpaceOnUse' style='mask-type:alpha'%3e%3cpath fill='white' d='M9.864 1.804V6.72c0 .901.749 1.637 1.668 1.637S13.2 7.622 13.2 6.721V1.804C13.2.9 12.45.167 11.533.167c-.919 0-1.668.734-1.668 1.637'/%3e%3c/mask%3e%3cg mask='url(%23b)'%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M-126.894 604.551h397.661V-47.61h-397.661z' clip-rule='evenodd'/%3e%3c/g%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M26.233 7.61c-.733 0-1.331-.672-1.331-1.497v-4.5c0-.824.598-1.498 1.331-1.498.734 0 1.332.674 1.332 1.498v4.5c0 .825-.598 1.498-1.332 1.498' clip-rule='evenodd'/%3e%3cmask id='c' width='4' height='9' x='24' y='0' maskUnits='userSpaceOnUse' style='mask-type:alpha'%3e%3cpath fill='white' d='M24.327 1.804V6.72c0 .901.666 1.637 1.483 1.637s1.483-.736 1.483-1.637V1.804c0-.903-.666-1.637-1.483-1.637-.816 0-1.483.734-1.483 1.637'/%3e%3c/mask%3e%3cg mask='url(%23c)'%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M-97.235 604.551H256.24V-47.61H-97.235z' clip-rule='evenodd'/%3e%3c/g%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M54.194 34.558h3.918V14.17h-3.918zM75.38 17.57h-5.5v16.988h-3.905V17.57h-5.5v-3.4h14.905zm-.438 10.06h6.85v-3.175h-6.85zm14.812-10.158v5.24h6.278v3.19h-6.278v5.354h8.069v3.302H85.835V14.17h11.987v3.303zm22.403 2.599-5.253 14.487h-3.244l-5.254-14.487h2.971q.39 0 .649.196.26.198.363.506l2.244 7.167a25 25 0 0 1 .688 2.824q.143-.702.318-1.398.175-.697.408-1.426l2.323-7.167a.982.982 0 0 1 .96-.702zm9.575 5.536q0-.604-.15-1.152a2.8 2.8 0 0 0-.473-.97 2.3 2.3 0 0 0-.818-.667q-.492-.246-1.18-.246-1.284 0-2.011.787-.726.787-.947 2.248zm-5.631 2.305q.169 2.037 1.07 2.979.901.94 2.355.941.74 0 1.278-.19.537-.19.947-.421.409-.232.739-.422a1.3 1.3 0 0 1 .655-.19q.415 0 .649.338l1.038 1.405q-.57.717-1.259 1.188a6.5 6.5 0 0 1-1.426.744q-.74.275-1.492.38-.753.105-1.453.105a6.8 6.8 0 0 1-2.614-.5 5.9 5.9 0 0 1-2.115-1.474q-.901-.977-1.42-2.424t-.519-3.359q0-1.474.447-2.782a6.8 6.8 0 0 1 1.291-2.276 6.2 6.2 0 0 1 2.05-1.538q1.206-.57 2.724-.57 1.284 0 2.368.443a5.2 5.2 0 0 1 1.868 1.286q.784.842 1.219 2.072t.435 2.804q0 .435-.039.716-.04.28-.13.45a.5.5 0 0 1-.246.232 1.1 1.1 0 0 1-.403.063zm14.374-6.155q.402-.422.836-.772.436-.352.921-.605a4.8 4.8 0 0 1 2.278-.534q1.089 0 1.932.408a4 4 0 0 1 1.42 1.138q.578.73.87 1.742a8 8 0 0 1 .292 2.22v9.204h-3.567v-9.203q0-1.21-.52-1.877-.519-.667-1.53-.667-.753 0-1.414.351a4.9 4.9 0 0 0-1.259.984v10.412h-3.58V20.071h2.206q.674 0 .894.675zm15.827 13.026q-.909 0-1.609-.288a3.2 3.2 0 0 1-1.181-.822 3.5 3.5 0 0 1-.726-1.293 5.5 5.5 0 0 1-.247-1.714v-7.813h-1.258a.67.67 0 0 1-.486-.197q-.201-.195-.201-.59V20.55l2.14-.422.726-3.752q.144-.632.792-.632h1.868v4.413h3.45v2.697h-3.45v7.56q0 .604.266.956.266.35.759.35.26 0 .441-.062.182-.065.311-.14.13-.078.24-.142a.45.45 0 0 1 .227-.063q.156 0 .26.078a.8.8 0 0 1 .207.26l1.077 1.854a5.2 5.2 0 0 1-1.673.956 5.9 5.9 0 0 1-1.933.323m13.491-11.733a1.1 1.1 0 0 1-.292.344.7.7 0 0 1-.408.106q-.26 0-.532-.141a24 24 0 0 0-.61-.302 6 6 0 0 0-.772-.302 3.3 3.3 0 0 0-1.005-.14q-.87 0-1.349.386-.48.387-.481 1.018 0 .436.273.731.272.295.72.513t1.019.407 1.174.415 1.173.52q.571.295 1.019.738.447.442.72 1.067.272.626.272 1.511a5.2 5.2 0 0 1-.357 1.946 4.25 4.25 0 0 1-1.044 1.54q-.687.645-1.712 1.01-1.025.366-2.361.366-.689 0-1.362-.134a7 7 0 0 1-1.285-.38 8 8 0 0 1-1.141-.568 5 5 0 0 1-.921-.703l.83-1.447q.142-.253.357-.393.213-.141.551-.141.324 0 .597.176.271.175.61.38.337.202.797.379.46.174 1.148.175.52 0 .895-.126.376-.127.61-.344a1.4 1.4 0 0 0 .344-.492q.11-.274.11-.57 0-.477-.279-.78a2.5 2.5 0 0 0-.726-.526 7 7 0 0 0-1.031-.408q-.584-.182-1.188-.407a10 10 0 0 1-1.18-.534 4 4 0 0 1-1.025-.78 3.6 3.6 0 0 1-.726-1.16q-.279-.687-.279-1.672 0-.898.324-1.707.324-.808.973-1.426.65-.618 1.615-.984.967-.365 2.238-.365 1.427 0 2.594.506 1.169.506 1.92 1.32z' clip-rule='evenodd'/%3e%3cmask id='d' width='107' height='21' x='54' y='13' maskUnits='userSpaceOnUse' style='mask-type:alpha'%3e%3cpath fill='white' d='M86 13.605V33.59h11.95v-3.237h-8.045v-5.248h6.26V21.98h-6.26v-5.137h8.045v-3.237zm-25.285 0v3.332H66.2v16.654h3.893V16.938h5.483v-3.333zM54.456 33.59h3.906V13.605h-3.906zm89.781-18.444q-.647 0-.789.62l-.724 3.678-2.134.413v1.488q0 .386.2.578a.68.68 0 0 0 .485.193h1.255v7.659q0 .936.246 1.68.245.744.724 1.267.478.525 1.177.806.698.282 1.603.283.996 0 1.927-.317a5.2 5.2 0 0 0 1.669-.937l-1.074-1.818a.8.8 0 0 0-.207-.255.42.42 0 0 0-.259-.076.45.45 0 0 0-.225.062q-.111.062-.24.138a1.7 1.7 0 0 1-.31.138 1.4 1.4 0 0 1-.44.062q-.492 0-.757-.345-.264-.344-.265-.936v-7.411h3.44v-2.645h-3.44v-4.325zm9.577 4.38q-.963.359-1.61.965t-.97 1.398a4.4 4.4 0 0 0-.323 1.673q0 .965.277 1.64.278.674.725 1.136a4 4 0 0 0 1.021.764q.576.303 1.177.524.602.22 1.184.4.582.178 1.028.399.446.22.724.516.279.297.278.765 0 .288-.11.557t-.342.483a1.7 1.7 0 0 1-.608.337q-.375.124-.893.124-.685 0-1.144-.172a5 5 0 0 1-.796-.372 28 28 0 0 1-.608-.372 1.1 1.1 0 0 0-.595-.172q-.336 0-.549.138a1.1 1.1 0 0 0-.356.385l-.827 1.42q.387.371.918.688.53.316 1.138.558.608.24 1.28.371t1.358.132q1.332 0 2.354-.359 1.022-.358 1.707-.992a4.16 4.16 0 0 0 1.041-1.507q.356-.876.356-1.909 0-.867-.272-1.48a3.3 3.3 0 0 0-.717-1.047 4.1 4.1 0 0 0-1.016-.723 11 11 0 0 0-1.17-.51 34 34 0 0 0-1.171-.406 8.5 8.5 0 0 1-1.015-.4 2.4 2.4 0 0 1-.718-.503 1 1 0 0 1-.271-.716q0-.62.478-.998.48-.38 1.345-.38.57 0 1.002.138.434.139.77.297.336.159.608.296.272.138.531.138a.7.7 0 0 0 .407-.104q.148-.103.291-.337l.815-1.35q-.751-.799-1.915-1.295t-2.586-.496q-1.268 0-2.231.358m-20.512-.22a4.8 4.8 0 0 0-1.048.386 5.5 5.5 0 0 0-.918.592q-.433.345-.834.758l-.22-.992q-.22-.66-.892-.66h-2.199v14.2h3.57V23.384a4.9 4.9 0 0 1 1.254-.964q.66-.344 1.41-.344 1.008 0 1.526.654t.518 1.839v9.022h3.556V24.57q0-1.185-.291-2.176a4.9 4.9 0 0 0-.867-1.709 4 4 0 0 0-1.416-1.115q-.84-.4-1.927-.4-.659 0-1.222.138m-16.91.42a6.1 6.1 0 0 0-2.043 1.508 6.6 6.6 0 0 0-1.287 2.232 8.2 8.2 0 0 0-.446 2.728q0 1.873.517 3.291.517 1.419 1.416 2.376a5.9 5.9 0 0 0 2.108 1.447q1.21.489 2.606.489.699 0 1.449-.103a7.2 7.2 0 0 0 1.487-.373 6.6 6.6 0 0 0 1.423-.73 5.7 5.7 0 0 0 1.254-1.163l-1.034-1.378a.75.75 0 0 0-.647-.33q-.324 0-.653.186l-.737.413a6 6 0 0 1-.944.413q-.538.186-1.275.186-1.448 0-2.347-.923t-1.067-2.92h7.993q.246 0 .4-.062a.48.48 0 0 0 .246-.228q.091-.165.13-.44a5 5 0 0 0 .039-.703q0-1.542-.433-2.748-.433-1.205-1.216-2.031a5.2 5.2 0 0 0-1.863-1.261 6.3 6.3 0 0 0-2.36-.434q-1.513 0-2.716.558m.776 2.886q.724-.771 2.004-.772.686 0 1.177.242.492.24.816.654.322.413.471.95.15.538.15 1.13h-5.562q.22-1.433.944-2.204m-7.747-3.223a1 1 0 0 0-.607.192.94.94 0 0 0-.35.497l-2.315 7.024q-.233.717-.407 1.398-.175.682-.317 1.371a25 25 0 0 0-.686-2.769l-2.237-7.024a1 1 0 0 0-.362-.497 1.05 1.05 0 0 0-.647-.192h-2.962l5.238 14.201h3.234l5.237-14.2zM75.139 26.8h6.828v-3.113H75.14z'/%3e%3c/mask%3e%3cg mask='url(%23d)'%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M-145.98 720.397h453.66V-58.257h-453.66z' clip-rule='evenodd'/%3e%3c/g%3e%3c/svg%3e){kind=small}
