Это вам не игрушки!
Геймификация — мощный инструмент для вовлечения и удержание мотивации. Рассмотрим методологию его комплексного использования на примере кейсов из HR, обучения и повседневной жизни.
от 30 до 50 000 сотрудников.
HR, T&D, руководители.
Похожие доклады
«Как вовлечь людей, когда все работают из дома и уже всё видели»
Айрат Нуртдинов
HRD
Эком Системы
Конференция
HR42
2025
Геймификация vs бизнес-реальность: как правильно внедрять игровые механики
Гузаль Назарова
Product-owner ТИМФОРС360
ТИМ ФОРС
#74
IT HR Meetup
2025
Gamification in Recruitment
Jan Tegze
Senior Recruiting Manager
SolarWinds Czech
Конференция
HR API
2019
Геймификация в Selectel: когда твой динозавр не вымер
Надежда Курлат
CHRO
Selectel
Конференция
HR API
2019
История одной геймификации
Виктория Астапенко
Senior HR Specialist
EPAM Systems
Конференция
HR API
2017
О геймификации серьезно: опыт Veeam (от проблемы до внедрения)
Александр Ширманов
Director, R&D and Worldwide Support
Veeam Software
Конференция
нАйТи ответ!
2015
'%3e%3cpath d='M19.5 17.875a6.5 6.5 0 1 1-13 0V6.5a6.5 6.5 0 1 1 13 0zm6.5-3.25v3.25a13 13 0 1 1-26 0v-3.25h3.25v3.25a9.75 9.75 0 1 0 19.5 0v-3.25zM14.625 35.75V32.5h-3.25v3.25h-6.5V39h16.25v-3.25z'/%3e%3c/g%3e%3c/svg%3e){kind=small}
' rx='2.5'/%3e%3cpath fill='%23ffd833' d='m11.58 17.872 42.963-8.189c.308-.064.624-.08.937-.049L41.222 30.506a6.94 6.94 0 0 1-4.429 2.898 6.94 6.94 0 0 1-5.184-1.066L10.692 18.17c.279-.145.579-.245.889-.3m-2.948 3.316L24.647 32.02 13.74 47.982a3 3 0 0 1-.299-.886L8.68 22.122a3 3 0 0 1-.048-.934m49.873-9.505c.144.278.244.577.298.886l4.76 24.974c.064.307.08.622.048.934L47.578 27.649zM27.65 34.053l1.899 1.302a10.63 10.63 0 0 0 7.914 1.615 10.63 10.63 0 0 0 6.765-4.412l1.305-1.913 16.018 10.85a3.1 3.1 0 0 1-.889.298l-42.962 8.188c-.308.064-.624.08-.937.05z'/%3e%3cdefs%3e%3cradialGradient id='a' cx='0' cy='0' r='1' gradientTransform='matrix(32.5 0 0 2.5 38.5 50.435)' gradientUnits='userSpaceOnUse'%3e%3cstop stop-color='%23373737'/%3e%3cstop offset='1' stop-color='%23222'/%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M-146.272 724.394h452.44v-783.22h-452.44z' clip-rule='evenodd'/%3e%3c/g%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M11.143 7.61c-.733 0-1.331-.672-1.331-1.497v-4.5c0-.824.598-1.498 1.331-1.498s1.332.674 1.332 1.498v4.5c0 .825-.599 1.498-1.332 1.498' clip-rule='evenodd'/%3e%3cmask id='b' width='5' height='9' x='9' y='0' maskUnits='userSpaceOnUse' style='mask-type:alpha'%3e%3cpath fill='white' d='M9.864 1.804V6.72c0 .901.749 1.637 1.668 1.637S13.2 7.622 13.2 6.721V1.804C13.2.9 12.45.167 11.533.167c-.919 0-1.668.734-1.668 1.637'/%3e%3c/mask%3e%3cg mask='url(%23b)'%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M-126.894 604.551h397.661V-47.61h-397.661z' clip-rule='evenodd'/%3e%3c/g%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M26.233 7.61c-.733 0-1.331-.672-1.331-1.497v-4.5c0-.824.598-1.498 1.331-1.498.734 0 1.332.674 1.332 1.498v4.5c0 .825-.598 1.498-1.332 1.498' clip-rule='evenodd'/%3e%3cmask id='c' width='4' height='9' x='24' y='0' maskUnits='userSpaceOnUse' style='mask-type:alpha'%3e%3cpath fill='white' d='M24.327 1.804V6.72c0 .901.666 1.637 1.483 1.637s1.483-.736 1.483-1.637V1.804c0-.903-.666-1.637-1.483-1.637-.816 0-1.483.734-1.483 1.637'/%3e%3c/mask%3e%3cg mask='url(%23c)'%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M-97.235 604.551H256.24V-47.61H-97.235z' clip-rule='evenodd'/%3e%3c/g%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M54.194 34.558h3.918V14.17h-3.918zM75.38 17.57h-5.5v16.988h-3.905V17.57h-5.5v-3.4h14.905zm-.438 10.06h6.85v-3.175h-6.85zm14.812-10.158v5.24h6.278v3.19h-6.278v5.354h8.069v3.302H85.835V14.17h11.987v3.303zm22.403 2.599-5.253 14.487h-3.244l-5.254-14.487h2.971q.39 0 .649.196.26.198.363.506l2.244 7.167a25 25 0 0 1 .688 2.824q.143-.702.318-1.398.175-.697.408-1.426l2.323-7.167a.982.982 0 0 1 .96-.702zm9.575 5.536q0-.604-.15-1.152a2.8 2.8 0 0 0-.473-.97 2.3 2.3 0 0 0-.818-.667q-.492-.246-1.18-.246-1.284 0-2.011.787-.726.787-.947 2.248zm-5.631 2.305q.169 2.037 1.07 2.979.901.94 2.355.941.74 0 1.278-.19.537-.19.947-.421.409-.232.739-.422a1.3 1.3 0 0 1 .655-.19q.415 0 .649.338l1.038 1.405q-.57.717-1.259 1.188a6.5 6.5 0 0 1-1.426.744q-.74.275-1.492.38-.753.105-1.453.105a6.8 6.8 0 0 1-2.614-.5 5.9 5.9 0 0 1-2.115-1.474q-.901-.977-1.42-2.424t-.519-3.359q0-1.474.447-2.782a6.8 6.8 0 0 1 1.291-2.276 6.2 6.2 0 0 1 2.05-1.538q1.206-.57 2.724-.57 1.284 0 2.368.443a5.2 5.2 0 0 1 1.868 1.286q.784.842 1.219 2.072t.435 2.804q0 .435-.039.716-.04.28-.13.45a.5.5 0 0 1-.246.232 1.1 1.1 0 0 1-.403.063zm14.374-6.155q.402-.422.836-.772.436-.352.921-.605a4.8 4.8 0 0 1 2.278-.534q1.089 0 1.932.408a4 4 0 0 1 1.42 1.138q.578.73.87 1.742a8 8 0 0 1 .292 2.22v9.204h-3.567v-9.203q0-1.21-.52-1.877-.519-.667-1.53-.667-.753 0-1.414.351a4.9 4.9 0 0 0-1.259.984v10.412h-3.58V20.071h2.206q.674 0 .894.675zm15.827 13.026q-.909 0-1.609-.288a3.2 3.2 0 0 1-1.181-.822 3.5 3.5 0 0 1-.726-1.293 5.5 5.5 0 0 1-.247-1.714v-7.813h-1.258a.67.67 0 0 1-.486-.197q-.201-.195-.201-.59V20.55l2.14-.422.726-3.752q.144-.632.792-.632h1.868v4.413h3.45v2.697h-3.45v7.56q0 .604.266.956.266.35.759.35.26 0 .441-.062.182-.065.311-.14.13-.078.24-.142a.45.45 0 0 1 .227-.063q.156 0 .26.078a.8.8 0 0 1 .207.26l1.077 1.854a5.2 5.2 0 0 1-1.673.956 5.9 5.9 0 0 1-1.933.323m13.491-11.733a1.1 1.1 0 0 1-.292.344.7.7 0 0 1-.408.106q-.26 0-.532-.141a24 24 0 0 0-.61-.302 6 6 0 0 0-.772-.302 3.3 3.3 0 0 0-1.005-.14q-.87 0-1.349.386-.48.387-.481 1.018 0 .436.273.731.272.295.72.513t1.019.407 1.174.415 1.173.52q.571.295 1.019.738.447.442.72 1.067.272.626.272 1.511a5.2 5.2 0 0 1-.357 1.946 4.25 4.25 0 0 1-1.044 1.54q-.687.645-1.712 1.01-1.025.366-2.361.366-.689 0-1.362-.134a7 7 0 0 1-1.285-.38 8 8 0 0 1-1.141-.568 5 5 0 0 1-.921-.703l.83-1.447q.142-.253.357-.393.213-.141.551-.141.324 0 .597.176.271.175.61.38.337.202.797.379.46.174 1.148.175.52 0 .895-.126.376-.127.61-.344a1.4 1.4 0 0 0 .344-.492q.11-.274.11-.57 0-.477-.279-.78a2.5 2.5 0 0 0-.726-.526 7 7 0 0 0-1.031-.408q-.584-.182-1.188-.407a10 10 0 0 1-1.18-.534 4 4 0 0 1-1.025-.78 3.6 3.6 0 0 1-.726-1.16q-.279-.687-.279-1.672 0-.898.324-1.707.324-.808.973-1.426.65-.618 1.615-.984.967-.365 2.238-.365 1.427 0 2.594.506 1.169.506 1.92 1.32z' clip-rule='evenodd'/%3e%3cmask id='d' width='107' height='21' x='54' y='13' maskUnits='userSpaceOnUse' style='mask-type:alpha'%3e%3cpath fill='white' d='M86 13.605V33.59h11.95v-3.237h-8.045v-5.248h6.26V21.98h-6.26v-5.137h8.045v-3.237zm-25.285 0v3.332H66.2v16.654h3.893V16.938h5.483v-3.333zM54.456 33.59h3.906V13.605h-3.906zm89.781-18.444q-.647 0-.789.62l-.724 3.678-2.134.413v1.488q0 .386.2.578a.68.68 0 0 0 .485.193h1.255v7.659q0 .936.246 1.68.245.744.724 1.267.478.525 1.177.806.698.282 1.603.283.996 0 1.927-.317a5.2 5.2 0 0 0 1.669-.937l-1.074-1.818a.8.8 0 0 0-.207-.255.42.42 0 0 0-.259-.076.45.45 0 0 0-.225.062q-.111.062-.24.138a1.7 1.7 0 0 1-.31.138 1.4 1.4 0 0 1-.44.062q-.492 0-.757-.345-.264-.344-.265-.936v-7.411h3.44v-2.645h-3.44v-4.325zm9.577 4.38q-.963.359-1.61.965t-.97 1.398a4.4 4.4 0 0 0-.323 1.673q0 .965.277 1.64.278.674.725 1.136a4 4 0 0 0 1.021.764q.576.303 1.177.524.602.22 1.184.4.582.178 1.028.399.446.22.724.516.279.297.278.765 0 .288-.11.557t-.342.483a1.7 1.7 0 0 1-.608.337q-.375.124-.893.124-.685 0-1.144-.172a5 5 0 0 1-.796-.372 28 28 0 0 1-.608-.372 1.1 1.1 0 0 0-.595-.172q-.336 0-.549.138a1.1 1.1 0 0 0-.356.385l-.827 1.42q.387.371.918.688.53.316 1.138.558.608.24 1.28.371t1.358.132q1.332 0 2.354-.359 1.022-.358 1.707-.992a4.16 4.16 0 0 0 1.041-1.507q.356-.876.356-1.909 0-.867-.272-1.48a3.3 3.3 0 0 0-.717-1.047 4.1 4.1 0 0 0-1.016-.723 11 11 0 0 0-1.17-.51 34 34 0 0 0-1.171-.406 8.5 8.5 0 0 1-1.015-.4 2.4 2.4 0 0 1-.718-.503 1 1 0 0 1-.271-.716q0-.62.478-.998.48-.38 1.345-.38.57 0 1.002.138.434.139.77.297.336.159.608.296.272.138.531.138a.7.7 0 0 0 .407-.104q.148-.103.291-.337l.815-1.35q-.751-.799-1.915-1.295t-2.586-.496q-1.268 0-2.231.358m-20.512-.22a4.8 4.8 0 0 0-1.048.386 5.5 5.5 0 0 0-.918.592q-.433.345-.834.758l-.22-.992q-.22-.66-.892-.66h-2.199v14.2h3.57V23.384a4.9 4.9 0 0 1 1.254-.964q.66-.344 1.41-.344 1.008 0 1.526.654t.518 1.839v9.022h3.556V24.57q0-1.185-.291-2.176a4.9 4.9 0 0 0-.867-1.709 4 4 0 0 0-1.416-1.115q-.84-.4-1.927-.4-.659 0-1.222.138m-16.91.42a6.1 6.1 0 0 0-2.043 1.508 6.6 6.6 0 0 0-1.287 2.232 8.2 8.2 0 0 0-.446 2.728q0 1.873.517 3.291.517 1.419 1.416 2.376a5.9 5.9 0 0 0 2.108 1.447q1.21.489 2.606.489.699 0 1.449-.103a7.2 7.2 0 0 0 1.487-.373 6.6 6.6 0 0 0 1.423-.73 5.7 5.7 0 0 0 1.254-1.163l-1.034-1.378a.75.75 0 0 0-.647-.33q-.324 0-.653.186l-.737.413a6 6 0 0 1-.944.413q-.538.186-1.275.186-1.448 0-2.347-.923t-1.067-2.92h7.993q.246 0 .4-.062a.48.48 0 0 0 .246-.228q.091-.165.13-.44a5 5 0 0 0 .039-.703q0-1.542-.433-2.748-.433-1.205-1.216-2.031a5.2 5.2 0 0 0-1.863-1.261 6.3 6.3 0 0 0-2.36-.434q-1.513 0-2.716.558m.776 2.886q.724-.771 2.004-.772.686 0 1.177.242.492.24.816.654.322.413.471.95.15.538.15 1.13h-5.562q.22-1.433.944-2.204m-7.747-3.223a1 1 0 0 0-.607.192.94.94 0 0 0-.35.497l-2.315 7.024q-.233.717-.407 1.398-.175.682-.317 1.371a25 25 0 0 0-.686-2.769l-2.237-7.024a1 1 0 0 0-.362-.497 1.05 1.05 0 0 0-.647-.192h-2.962l5.238 14.201h3.234l5.237-14.2zM75.139 26.8h6.828v-3.113H75.14z'/%3e%3c/mask%3e%3cg mask='url(%23d)'%3e%3cpath fill='%23fefefe' fill-rule='evenodd' d='M-145.98 720.397h453.66V-58.257h-453.66z' clip-rule='evenodd'/%3e%3c/g%3e%3c/svg%3e){kind=small}
